Topic outline

  • General

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  • One Sentence Pitching

    • The rules of one-sentence elevator pitching 

      The basic rules for creating our own one sentence pitches are: 

      • Frame your pitch around something your audience already understands.

      • Introduce something surprising that makes it new and attractive.

      • Make sure you take them somewhere they’ll want to go.


      In 2007, Apple co-founder and CEO Steve Jobs introduces the original iPhone. Steve announced that Apple was launching three new products, then described them, "An iPod, a phone and an internet communicator… an iPod, a phone and an internet communicator… are you getting it yet?" 

      At the time the phone industry was dominated by Nokia and Motorolla. Smart-phones and personal communication devices was a new segment controlled by Blackberry and Palm. Industry analysts were predicting that Apple had little prospect of creating and marketing  a credible mobile device and succeeding in the highly competitive mobile phone industry.



  • Pitch Template Examples

    • Basic elevator pitch template #1 

      When I first started [your trade], I found a common issue: People needed [solution]. 

      For [time period], I’ve been [specializing/providing] just that. [State how]. I also [additional differentiator/advantage]. 

      With this [three adjectives to sum up the above], my customers not only [benefit #1], but they also [benefit #2]. 

       

      Automotive example using this template 

      When I began automotive repair, I found a common issue: People needed a choice for transmission repair on late model vehicles other than the dealer. 

      For three years now, I’ve been specializing in just that: catering to the unique transmission needs of vehicles 10 years or older. I’m also the only shop that provides online guidance first, to help my clients establish a firm price on the transmission replacement first, before their vehicle even comes into my shop. 

      With this confidence, convenience, and unique specialization, customers not only get more mileage out of their vehicles but also don’t have to cringe when viewing the invoice. 


    • Basic elevator pitch template #2 

      Between [pain point] and [pain point], [goal] is a challenge no one should have to face alone. 

      I help [target personas] [achieve goal] through a combination of [product/service], [product/service], and [product service]. Not only [differentiator #1], but [differentiator #2], so you can [benefit]. 

      Over [X customers] have [achieved goal] with my [help], and you can too. 

      [CTA]. 

       

      Real estate example using this template 

      Between bidding wars and market fluctuations, navigating the home buying process is a headache. 

      I help first-time homebuyers achieve their dream of homeownership through a combination of education, financial counseling, and proprietary tools that grant access to off-market listings. Not only do I meet with each client personally to make sure we cover all of your questions and goals, but I also share regular updates with new listings, price changes, and recent sales so you can gain an understanding of market trends. 

      Over 90 first-time home buyers have gained the confidence to make this all-important decision with my help, and you can, too. Schedule a consult call today to find out how. 


    • Basic elevator pitch template #3 

      For many [target customers], it’s not the [common/obvious pain point], but rather the [pain point your competitors don’t solve] that is most [painful]. 

      But not at [your business]. In addition to {feature #1} {feature #2} and you can even {feature #3}. 

      Intrigued? Our [x] five-star reviews will tell you more, but you really have to experience it for yourself to see just how [adjective] and [adjective] [achieving goal] can be. 

      [Call to action]. 

       

      Dentist example using this template 

      For many people with chronic dental issues, it’s not the issues themselves, but rather the trip to the dentist, that is the most painful. 

      But not at X. In addition to being a judgement-free and friendly space, you’ll never wait longer than 15 minutes, and you can even pick the music. 

      Our 78 five-star Google reviews will tell you more, but you really have to experience X for yourself to see just how convenient, or dare we say enjoyable, a trip to the dentist can be. 

      Schedule your first appointment today. 


    • A simple Harvard-MIT elevator pitch template 

      Problem: “[Customer Type] are often frustrated by the effort it takes to [Action].” 

      Solution: “[Your New Solution] eliminates the need to [Customer’s Old Solution].” 

      Why You: “For [Duration], [Customer Type] have trusted [Your Company] to provide the best solutions in [Customer’s Industry].” 

      Value: “With [Your New Solution], you can [spend less/make more] [time/money] [Action].” 

      CTA: “I’ll give you a call to learn more about your situation (Get Contact Info). Thanks for your time.” 

      Elevator pitch example #1: Nice and simple 

      “Ranchers are often frustrated by the effort it takes to hand-shear their angora alpacas. DroneClip eliminates the need to chase, restrain, and trim these beautiful beasts. For over 5 years, alpaca farmers have trusted DroneClip to provide the best solutions in alpaca ranching. With our safe and reliable drone aircraft, you can spend less time shearing and manage a larger herd. I’ll give you a call to learn more about your situation. Thanks for your time.” 


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